Anchor Cards

How To Do A Magic Trick With A Pen - Anchor Cards

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In earlier articles we talked about the importance of Anchoring Your Marketing, the process of tying in your company, goods or assistance into your marketing efforts. Basically, anchoring the theme or message to the effect you are finding to accomplish.

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How To Do A Magic Trick With A Pen

One very strong way to perform this is straight through the use of uncomplicated cards included with your mailing, promotional item or as a uncomplicated handout. Literally, a few pennies in cost that will growth the success of your message ten times over...

Picture this: You attend a tradeshow and have decided to give out a uncomplicated pen with your logo on it. (times are tight, we know, but think of something good next time) The same scenario plays out at this tradeshow as every other one, citizen herd down the aisles finding at booths to see who has the Free stuff. They give your booth a glance, see you have some nice pens laying out, (let's hope their nice, after all it represents your business from this day forward) they grab a pen and without finding at it jam it into their tradeshow bag. Now, they get back to the hotel room that night and just like an eager trick or treater they dump their treasures on the bed. They begin to sort straight through their stash, sorting it by value and type. Your pen is just one of ten or fifteen in the mix that are not given a second look and piled with the other pens to be put in the junk drawer when returning home.

Now dream you are at the same show but this time you have printed up full color cards that tell a puny bit about your company, goods or assistance and have an anchor line on them to tie into your marketing message. This card is attached to your pen and the same scenario plays out where the hungry freebie grabber comes by to get his stuff. Only this time during the sorting process he comes across your pen with the card attached. What does he do? Just like all citizen he's curious about the card and reads it - he reads it, your facts about your company. A 1:1 interaction separate from all of your competitors, you have now been given a second chance to pull this person in as a possible customer. If your goods or assistance is a match for their needs you now have a thousand times good chance of finding this person the next day of the show or talking with them during your effect up call.

A very uncomplicated explication to a qoute that faces clubs almost every day, getting and retention their message in front of their prospects and customers and it only costs a few cents. Anchor Cards can take many shapes and forms depending on how they are presented and of policy your budget. They can be clipped to t-shirts, inserted into boxes or used by themselves. We recently created one as a magic trick to demonstrate the "magic of marketing", very effective at networking events or the tradeshow floor.

Consider developing and using an anchor card for your next event and see how much farther your marketing dollar goes for only a few pennies more.

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