3 Unique Ideas To Get Visitors Flocking To Your Trade Show Booth

How To Do A Magic Trick With A Pen - 3 Unique Ideas To Get Visitors Flocking To Your Trade Show Booth

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Increasing the traffic to your trade show booth is vital if you're trying to advance your existing contracts and meet new customers. Proven methods like providing visitors with inspiring prizes, such as sought after electronics are excellent, but don't be afraid to try out new ways to introduce customers to your brand. Here are three unique ideas to help increase traffic to your trade show displays. However, if one of these ideas doesn't seem to work for your industry, that's okay -- just move on and try something new.

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How To Do A Magic Trick With A Pen

Idea #1: reconsider Hiring A Magician To Work Your Trade Show Exhibit

A magician might seem like a cheesy idea that will keep visitors running, but done correctly, a magician can heighten your booth. The trick is to make the magic exhibition relevant to your company and your products and services. Don't have them naturally 'pull a rabbit out of a hat.' For instance, the magician could demonstrate to visitors how your products or services can help their profits grow. Or, you could feature a common manufactures question and show how your product or service can help make it disappear. The key thing to remember is that the magician is the hook to get customers to your booth -- it shouldn't be the whole focus. Make sure you have knowledgeable sales staff on hand to make sure your magician is more than a gimmick.

Idea #2: Send Out Scratch Cards Before The Event

Another idea is to send out lottery type scratch-off cards to clients and potential clients before the event. Visitors can scratch their cards, revealing a prize underneath. You can send out one or two with a larger prize such as an Mp3 player or tablet computer, but the other prizes can be coupon codes for your products or services or other prizes associated to your business.

Idea #3: Call Your Lead List

This might seem like a no-brainer, but it's one that many marketers forget. If you're not calling your potential and current clients and letting them know that you're bringing your trade show displays to an event, you're missing out. Don't leave your exhibit's traffic up to occasion -- instead call them a week or so before the event and ask them if they'll be attending. If not, ask them why not! If they are, mention that you'd like to see them there. Some associates reconsider creating a special trinket for their existing clients such as a coffee mug, stainless steel water jug or other primary gift.

If you're taking your trade show displays to an event, the work is just starting after the trade show booth goes up. While most associates hope that an innovative product or service and dynamic salespeople are enough, the tough truth is that it takes more than that to get visitors flocking to your trade show exhibit. reconsider adding one of these gimmicks to your display to help it stand out among the masses of associates handing out ballpoint pens, note pads and other original (meaning boring!) giveaways.

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